All women have inner confidence, we believe that a smile can bring out this confidence in a woman.

When a woman’s confidence shines, she is powerful, and this beautiful and natural power can change the world.

Our mission is to provide clothing that complement this natural feminine power.

We were inspired to create this line because we too are women with a positive vibe, women with passions and with smiles.

We make choices and we stand up for injustices, we speak and we march for a better world.

We love each other and we are the women that created the Licia Florio brand.



Licia Florio is a brand curator: the line is an active lifestyle world
where products are selected and created to inspire people.

Licia’s signature energy and optimism define the brand.
Simplicity, fun and spirit of motivation: a daily uniform for women that smile.

Every month Licia Florio drops new products, created by us or in collaboration with brands and artists.
The brand is created by Licia Florio and Francio Ferrari.

L'F Shoes

L’F Shoes is the shoe line of the Licia Florio’s collection. It has an optimistic spirit and reveals irony and a positive approach to life. The brand is distributed in the best stores and malls of the world: from La Rinascente and Illum, to Le66 and Shine. L'F Shoes is made in the north of Italy, in a little shoe factory where artisans take care of every detail. The stylistic hallmarks of L'F Shoes are a passion for color and contrasting materials, details that have evolved as the brand has progressed and been reinterpreted in unusual ways. Every pair of shoes is seen as a piece of design and is made to last, with a focus on attention to detail and Italian production quality. The brand’s iconic shoe is a brogue, redesigned to be used comfortably every day; without laces or a tongue, they are worn like moccasins.


Archive is our roots. Here a selection of clothes from the Licia Florio's brand archive. We started in the 2010 and here you can find well made clothes, never used and still contemporary. Unique pieces.

Foulard And Wraps

Strike your fancy with our printed mantras and enjoy yourself playing with the bandeau. They are made near the charming area of the Como lake and are made of 100% silk.

Technical Apparel

The Licia Florio Technical Apparel is the perfect statement piece for doing things, for doing yoga, for run in the city or for enjoy your everyday life. Our apparel works for all fits, athletic to curvy. All the products are proudly Made Italy with Italian fabrics.  

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